Turn “Impossible” Growth Goals Into Reality
The Big Squeeze℠ uses a proprietary strategic account framework to reliably develop and close very large, non-linear, "high-calorie” complex enterprise sales. Using proven tools and processes, sales teams create connected transformative customer CXO visions to provide top-down pressure. At the same time, teams build upward pressure/demand from business units delivering measurable successes. This “squeezes” change-avoidant, no-risk middle management during a coordinated close process.
CXO-Level Conviction: Forging executive alignment through transformative vision and leveraging partnership value.
Technical & Business Alignment: Forcing decisive action by solving "critical problems" for Lines of Business Owners and forward thinking IT Owners.
Disciplined Execution: Augmenting traditional linear account management process with a proven demand-driven portfolio connected to the CXO vision.
Close: Build trust from smaller close cycles to manage the more complex big deal close where Business Owners personally advocate for portfolio projects to CXO in support of the transformative vision.
Consulting Services to Grow Your Sales
Designing large account programs, enablement, playbooks, management tools, incentives, and field marketing assets for high-growth tech firms.
Strategy and execution for $10M–$50M+ opportunities following the Big Squeeze framework including strategies and tools to unlock strategic smaller sales, deal with IT / Securitypushback, value model creation, and overcoming closing barriers.
Enabling sales leaders to structure, build, and deliver big deals.